TOPIA LABS

You were hired to tie marketing to revenue.
Let's go make that real.

A working plan for the Director of Marketing & Growth at Slam Dunk Attorney.
Hands-on AI implementation. We build working systems, not slide decks. One promise: a measurable win in your first 90 days, with no new headcount to hire first.
From AI curiosity to AI capability.
Prepared for your first conversation · 2026
The room you're walking into

In PI, you don't pay for leads. You pay for signed cases.

$685–$1,466
cost of one signed case by channel. Your budget is six figures a month.
0% → 40–50%
your conversion vs the top firms. The gap is not lead volume.
The partners will ask you one question: what did the spend actually buy?
The first leak

The average firm takes 8 hours to answer a lead. The case goes to whoever answers in 5 minutes.

0x
more likely to qualify a lead when you respond within 5 minutes.
0%
of firms never answer an online lead at all.
0%
of the time, the first genuinely helpful reply wins the case.
Every slow response is a case you already paid to generate, and then gave away.
The second leak

30 to 55% of PI cases can't be traced to what paid for them.

  • Only 18% of firms use real attribution. An estimated 74% of legal marketing budget goes to low-ROI work.
  • A six-figure budget without attribution is a money fire, not a reporting gap.
  • You can't optimize it, defend it to the partners, or grade a vendor on numbers you don't have.
The wedge · speed plus proof, in one system

Answer every lead in seconds. Trace every case to the dollar that signed it.

  • A 24/7 AI responder gives every lead a genuinely helpful first touch in seconds, qualifies it, and books the human consult. It never misses the 2am car-accident lead.
  • The same system tags every lead from first touch, through your case-management system, to retained fees. The untraceable half becomes traceable.
  • Humans take every real conversation and every sign-up. The AI buys the speed; your people keep the trust.
Before and after

The same spend. Far more signed cases. And now you can prove it.

BeforeAfter
First response to a new lead8+ hours; 27% never answeredSeconds, 24/7, every lead
Lead-to-signed conversion~14% (industry average)Toward 40–50% (top-firm range)
Cases traceable to a source45–70% (30–55% lost)Effectively all of them
Where budget decisions come fromAgency reports and guessworkYour own signed-case data
Cost to staff 24/7 intakeA night + weekend team to hireOne AI layer, humans on real talks
You win without buying a single extra lead.
Your whole mandate, mapped

One system per line of your job description.

  • Own all performance + reporting → one live dashboard, every channel, refreshed daily.
  • Growth strategy across channels → channel-mix model built on real cost-per-signed-case.
  • Evaluate vendors + agencies → automatic scorecards on cost-per-case and traced revenue.
  • Build + lead the team → an AI operating layer so a lean team punches above its size.
  • Paid, content, social, SEO, local → a content + local-search engine that drafts at volume for human review.
  • Market-entry plans → a new-metro brief generator: competitor map, demand, cost-per-case, content plan.
  • Attribution to revenue → the signed-case attribution system (the wedge).
  • Budgets + forecasts → a forecast model on your real numbers, not guesses.
Built for the new markets

Expansion is a six-figure bet. We make it a measured one.

  • For any target city: a competitor map, search demand, cost-per-case estimate, and a ready content plan in days, not a months-long agency engagement.
  • Plug each new metro into the same dashboard and attribution from day one.
  • You walk into the partners' meeting with a defensible plan, not a hunch.
We know the bar rules

Fast and compliant are not a trade-off. We build for both.

  • Georgia follows the ABA model rules: competence, confidentiality, communication, candor, and supervision. We design to all of them from the start.
  • Humans in the loop on every real conversation. No legal advice from a bot, no pressure tactics, no claims that sound too good to be true.
  • Intake is user-initiated and disclosed, and client information stays protected. We build it right the first time.
The next 90 days

A working system live,
and a number you can show the partners.

  • We start with a deep-dive audit to find exactly where the money is leaking.
  • We build the wedge first. First system live in 30 days, paid for in spend you already have.
  • A real result you can point to, fast. Then we map and build the rest of the mandate.
From AI curiosity to AI capability. Let's make it real.
Topia Labs · hands-on AI implementation
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